Bank South Pacific and BSP Life, the South Pacific’s International Bank and Intrenational Insurer, today proudly unveiled its revitalised brand identity – marking a bold new chapter in its history.
The refreshed brand marks a significant milestone in the Group’s journey, reflecting its evolution as a regional leader and its ongoing commitment to delivering exceptional banking and insurance services. More than a visual update, it reinforces BSP’s strong connection to the communities it serves across Papua New Guinea and the South Pacific.
BSP Group CEO, Mark T. Robinson, said: “Today marks an exciting new chapter for the BSP Group. Our new look will roll out across all our markets and captures the energy and ambition driving us forward, and our focus remains on delivering world-class banking and insurance services. While our look may be new, our unwavering commitment to the communities we serve remains – to support their prosperity and growth every step of the way.”
The refreshed identity was developed with input from staff, customers and stakeholders across the region and brings to life the spirit of the South Pacific through a modern, vibrant visual language. It retains its proud PNG heritage and now features locally inspired patterns representing each of the seven pacific markets it serves. At its heart is the stylised Kundu, symbolising the strength of connection, shared heritage, and unity across diverse island nations. Designed by local artists, these patterns incorporate five core elements — growth, aspiration, care, prosperity, and journey – to tell stories that resonate with each community.
Haroon Ali, Country Head, Fiji commented “each element of the new brand carries deep meaning. The drumbeat of the Kundu echoes across the Pacific, reminding us of our heritage and calling us together. The hook represents strength, stability, and prosperity -anchoring BSP to the region it proudly calls home. The waves reflect the oceans that connect us to one another and to the world. The bird in flight symbolises aspiration and guides us on our shared journey toward a prosperous future.”
Michael Nacola, BSP Life’s Managing Director, added: “Our new brand identity reflects who we are today and where we’re headed, whilst proudly acknoweldging our rich heritage. This is more than just a new brand — it’s our ongoing commitment to evolve and serve our customers and communities better.”
BSP is embracing the future with confidence, innovation, and renewed energy — ensuring it remains a trusted financial partner for generations to come.